Translation of Libération’s last investigation about the sexual misconduct scandal at Ubisoft. Original article can be found here (via a subscription).
[Translator’s note: all names have been changed on demand]
[TRIGGER WARNING: STRONG SEXUAL TALK]
By Erwan Cario and Marius Chapuis – July 10th 2020
Setting up
a crisis unit after being accused in “Libération” didn’t prevent more
testimonies to emerge; their numbers are only rising, depicting the toxicity
inside the video game company. Many of them point to Ubisoft’s second
executive, Serge Hascoët.
Ten days
after our first investigation on Ubisoft, Libération tried solve the mystery
behind this “HR wall”. A wall against which all the victims’ reports
about sexual and moral harassment went crashing, hiding misconducts at the
highest levels of the company. According to anonymous reports initiated by
Ubisoft after the crisis, Serge Hascoët has been revealed as the man behind all
this systemic abuse policy. The spotlights are now on him, Ubisoft’s second in
command and creative guru of the company. The man credited for star franchises
like Assassin’s Creed and Watch_Dogs has “the most toxic behavior of the
whole company”, says a source in HR headquarters.
“He’s smart because he navigates on a thin line. Everyone knows, that’s why he’s known, and valued for.”
Ubisoft’s crisis unit, in Montreuil, 3rd of
July.
After a meeting with the big boss of HR, Romane, a high ranking employee from
Ubisoft believes the answer won’t suffice compared to the importance of the
crisis.
“I got out of this meeting with the impression that we’re going in the wrong direction”, she says. “Cécile Cornet was here to make excuses for the HR. This meeting included all the services that are supposed to help build a safe work environment, diversity, inclusion… And we were just being told that we need to be absolved. What I understand is that Ubisoft is going to punish a few people, the most visible ones, so they look good from the outside. But the main goal is to save all the toxic people whose name hasn’t been revealed as strongly.” The deadline is also clear: the management hope we won’t talk about Ubisoft’s scandal on the outside a week from now.
The crisis
unit has been set up on June 22nd, after a wave of accusations of sexual
harassment and aggressions on twitter against high ranked members of Ubisoft –
and it’s only becoming bigger. It became even more important after the
publication in Libération of an investigation shedding light on the toxic
culture in the Edito department. This service is the pride of the company, and
it hides a boy’s club gathered around one of its iconic vice presidents, Tommy
François.
“As women, we’ve become a threat.”
This man
has been accused of sexual and moral harassment, and sexual assault by numerous
people in our investigation. He has been protected by his status as a
right-hand man of Serge Hascoët, the creative lead at Ubisoft, the man who
decides the fate of every single project of the company. He has also been
protected by the HR wall against which every victim collided to: every report
was answered with “they’re creative, that’s how they work” or
“if you cannot work with him, maybe it’s time you leave.”
Inside
Ubisoft, revealing the extent of this toxic behavior had two different effects
on the employees. On one side, hostility; a woman who has been working there
for years explains: “Your revelations made it worse. The reactions in
production studios are extreme. All the managers were told to talk to the
employees, but they only do it because they’re told to. They’re convinced it
might harm their freedom and call it a ‘witch hunt’. And now, as women, we
became a threat. It’s far from being easy.”
Other side are employees who don’t have faith in the ongoing “cleaning” operation and make their opinion known on Mana, the social network of the enterprise. One of them rants on his own behalf:
“After reading those articles, I want nothing less than Serge Hascoët’s firing or resignation and same goes for [the HR head] Cécile Cornet. I cannot see any other morally suitable option.”
A Ubisoft employee on their social network, Mana.
Another says: “When facing a tragedy, Ubisoft fails to react with humanity […] I expected better than a generic and impersonal answer to all this pain, this anger and fear we’ve been expressing those last weeks.”
Over a hundred reports
There’s a
deep split even in the HR department as a whole, as the company’s different
entities are rooted in 30 different countries, with a total of 18,000
employees. During a video conference, 90 heads of HR departments heard a
“grotesque” statement, as described by one of our witnesses:
“The head of the HR in Montreal came up and said: ‘those articles are
unfair, and if Yves [Guillemot, CEO] doesn’t make a public statement to
exonerate the HR, I’m leaving Ubi with half of my team”, says Romane. “And after him, all his
lieutenants vocally confirmed saying ‘I agree’ one after the other.”
The huge studio in Montréal is also at the center of allegations of sexual
misconduct. The Québécois newspaper “La Presse” reported several
problems similar to the cases from Paris’ headquarters. “It was
insane”, says Romane. “Our discussions became weirder as many HR staff
were playing the victim card. Even if we can say not all HR departments are
guilty of hiding toxic behavior, it doesn’t mean it’s not a collective
failure.”
In a letter
sent to his employees last week, Yves Guillemot, CEO, promised to revise the
composition of the editorial team and to transform the HR processes. The first
actual element to come out of this crisis management is a new system to gather
the testimonies of harassment and aggression.
“This
tool named Whispli has been used at Ubisoft since 2018 to report any case of
corruption”, says Eve, a former employee. “Back then, we already
recommended to use it to also report sexual harassment and discriminations but
the lead HR [Cécile Cornet] explicitly refused, as she was afraid of a big
unpacking.”
The tool
features a system of alert via email; it sends a message to the crisis unit
named “Respect at Ubisoft” which is now flooded with more than a
hundred reports today. For some people, the unit uses the term “ambience
harassment”, which can look suspicious at first sight.
“It’s
not a term we use to cover or hide facts, it’s the opposite,” says
Catherine, a member of the Respect unit. “We were submerged by alerts sent
by women who work as the only female employee in a man’s team and see their
coworkers watching porn or exhibiting porn pictures. It doesn’t target anyone
specifically, but this culture of male domination is de facto wearing on them
and makes them feel harassed. We needed that term of ambience harassment to avoid
minimizing those situations.”
Tatiana, a member of HR who was able to search through the testimonies, tells us that most cases have already been reported before to the HR. “It really shows that HR is the silencing tool of Ubisoft,” she says. A fourth of the reports targets and names Serge Hascoët, the creative lead, or the Edito department he’s in charge of.
Dog growls in front of women
In a
portrait in “Le Monde” in 2017, Serge Hascoët was described as a
“creative enjoyer” (Translator’s note: it’s a French pun on the word
who means “enjoy” as well as “come”, in the sexual way).
He’s the one who took an editorial turn at the beginning of the 2000’s and
turned a family business into a key player in the sector. The least violent
portrait we got in all the testimonies we gathered in those two investigations comes
from a former assistant. “He’s an angry diva who wants all his needs fulfilled
instantly even if it means finding a couscous for 30 persons in 15 minutes.”
On the inside, the reports draw a much darker portrait. “According to the
alerts, Serge hasn’t sexually assaulted anyone”, said a source in
headquarters’ HR. “But he’s the one who allowed all this toxic culture.
Everybody knows it, everybody knows him for that. He’s valued for his toxicity,
his misogyny, his homophobia, his methods of management, how he crushes other
people. He’s known for his permanent libidinous behavior. And yet today people
still minimize the whole thing by saying he’s a creative person.”
Romane is
worried to see that despite all evidence, Serge Hascoët isn’t subject to
inspection. She protests: “We knew about Serge. The Christmas party story when
Tommy François tried to coerce a female employee into kissing him went all the
way up to HR through a survey we make every two years. Serge witnessed the scene
and it made him laugh.”
His very personal way of using illegal substances is also a recurring element
in the testimonies. “Serge apparently unknowingly drugged his employees,
including top management, by giving them space cakes.”
Another
element emerging is an anger outburst against a VP – who’s now sitting at the
Respect unit – after she demanded lunch with him, a few years ago. People at
the Edito department confirmed a testimony we got 10 days ago.
“Serge was surrounded by his VP, and said this “badly fucked woman” was hindering his creativity and that she needed to have her mind expanded with a “strong fucking in the ass” and “make her take turns until she understands”.
Tatiana
then proceeds to make a listing of all the horrors she saw on the report tool.
“During meetings, he make people sit to have one woman/one man before
whispering to his manager “oulah, there’s a sexual tension here. Something
must be done before the meeting ends.”
At a work dinner, he pushes creative directors to drink alcohol until they’re
sick. Then he asks the waitress to get all the bottles of the restaurant – on
the money of the company, of course – and yells: “you’re a faggot if you
don’t drink!”
Witnesses also report how he growled like a dog, many times, in front of women,
as a dozen alerts confirm. “He trapped a woman in the elevator, and put
himself against her, making growling noises as he looked her in the eyes. Other
lieutenants of the Edito did the same, to the point that it became their
signature move,” says Tatiana.
“Positive washing” is established as an absolute dogma.
The wall of
HR protecting Serge Hascoët against his victims’ report seems to blend into a
“positive washing” dogma. “At Ubisoft, we’d rather bury everything,
wait for it to slow down, and for everyone to make peace in the end,” says
Eve, ironically.
One of the
greatest examples of this insane positive attitude is also one of Ubisoft’s
greatest missed opportunities. In 2015, the management decided to make a code
of good conduct to standardize the behavior in the company: a first in the gaming
industry. An ambitious hazard map, at first.
“But
every time, the HR leads edited the redactors’ work, softening it all in the
fear of engaging the company’s responsibility. You couldn’t state exact
sanctions. Concerning sexual harassment, it was excluded to mention the case of
a harassing manager, because it was too pessimistic, and employees would think
it might happen”, explains Sergio, who was on the front line at the time. “They
deliberately used that positive doctrine to hide everything. Every problem had
to be brought to the HR because we could deal with it between us. This code
allowed this culture to sustain.”
“Everyone
keeps repeating that working at Ubi is awesome, so if you don’t agree, you
almost feel like a traitor”, says Sonya, a former employee in Edito’s HR. The
Human Resource lead team in Montreuil has been working as a team for more than
20 years and celebrates “Ubiversaries” live in a cult of the
conductor and of the older ones. And more importantly, they must be seen as
strong with the weak, and weak with the strong.” The weak are not only the
victims coming to report an issue, but also the lower-ranked employees who have
to deal with strong turn-overs and an intense work pace.
“After six months in this service, I was on medical leave, exhausted by
the workload”, says Clémentine. “The worst part was coming back. My
N+1 and N+2 decided I was the problem and six months later, I was out of
Ubisoft.”
Another one, Elizabeth, recruited by Ubisoft fresh out of school, was happy to get a permanent contract. But she didn’t feel happy for long, as she discovered her manager’s brutal methods. “It went so wrong that I quickly had to focus on my own survival. I feel bad that I actually belonged to this team, to this toxic culture where people gave nicknames to employees during meetings. An eccentric game designer was, for instance, named ‘the retard’…”
In the examples she gives us, we find the name of one of the victims mentioned in our first investigation, described as “a debauched lunatic we shouldn’t pay attention to”. “Basically, every single time something was derailing, the goal was to make the person look like a freak.”
An electroshock and a “#MeToo moment”
“The
people in charge of welcoming employees and handling their careers in the
company are not trained to deal with harassment”, says Catherine.
“They don’t know how to collect the victims’ testimonies. But what is even
worse than that, is that they were never told to care for people instead of
caring about business. Never, ever. Ever. At Ubisoft, what matters is that games
must be released in due time.”
This logic also grants special privileges to what the company refers to as
“talents”:s those remarkable people that need to be kept inside
Ubisoft at all cost. In may 2017, in front of every work council of Ubisoft,
Yves Guillemot was asked about a complicated cohabitation with one of their
“stars”, Michel Ancel, Rayman’s creator, who was also granted preferential
treatment. In an internal document we managed to read, the CEO answered:
“A man of this caliber can change what people think of Ubisoft […]
Michel Ancel has a star status like a few others, and that is very hard to
change. It’s up to the staff representatives to find the means to protect the
people who work with him.”
This sense of priority was detailed more bluntly by one of our sources, who
explains that the lead HR, Cécile Cornet, stated that “Yves is OK with a
toxic management, as long as these managers’ results
exceed their toxicity level.”
She was interrogated in January by her teams, and she specified that
Ubisoft “is a company that grants second chances, or a third, or even
more, as long as its employees are successful.”
An immunity that might come to an end. Even though Ubisoft took only
three sanctions against its highest ranked executives (including Tommy
François, who was laid off), Catherine confirms that at least 20 people will be
investigated by external lawyer firms. “A great deal of those
investigations should lead to firings, because we only launch the procedure when
we have a strong case.”
We contacted Ubisoft, Serge Hascoët and Cécile Cornet, but none of them
answered our questions.
Don’t withhold any information, I want to know about every single case
Yves Guillemot, Ubisoft’s CEO
Another witness who’s very aware of the crisis management says the whole thing was an electroshock. “Yves told his team not to withhold any case, and that he wanted to know about every single situation, when CEOs usually say the opposite; usually, it’s more of a “don’t tell me, I don’t want to be forced to resign.” This is a real wake-up call. Many people in the upper management are losing their landmarks. They are so disconnected from the base that for them, the entire ideological landscape has suddenly changed. It really is a #MeToo moment because it’s not only a sum of individual stories, but a shift of values, of what is acceptable, and what isn’t anymore.
END OF TRANSLATION –
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Un grand “merci” to my friend Paul who proofread all that!
